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Meet the Executives

The Executive Team at Sadleirs are dedicated to upholding the company’s core business values. Learn more about the leaders that drive Sadleirs forward.

David Cole

Chief Executive Officer

David is a highly experienced and respected leader with over 20 years of experience within the logistics industry. He is driven by commercially competitive business and is a strategic innovator, building teams to inspire others through collaboration, operational effectiveness and customer centricity.

Prior to joining the Lionel Samson Sadleirs Group in August 2019, David held several senior positions including Chief Operating Officer for Armaguard (part of the Linfox Group), General Manager at Rand National Transport, General Manager at AHG Refrigerated Logistics and National Sales Manager at BGC Blokpave.

Director Commercial Services

Alun Powell

Executive Director - Global

Alun began his career as a Management Trainee with a UK Shipping Line in 1974. He then moved to Australia and held management roles in the Global Freight Forwarding & Custom Brokerage industry. Alun is a specialist in the International freight supply chain.

Alun joined Sadleirs Group in 1997, becoming an Executive Director in 1999.

Ed Fragapane

Head of Sales & Marketing

Ed is the newest member on the Executive Team; starting with the Group in February 2020.

Ed is a sales and marketing professional who has worked within transport companies throughout his entire career. Ed became qualified in Marketing and has utlised his skills in account management and business development roles before working his way up into sales and marketing management where he has held a number of senior roles with National companies.

General Manager Packaging

Glen Davies

General Manager - Packaging

Glen commenced working in the packaging industry in 1991 and joined the Sadleirs Group in 1996 as a Sales Representative in Cliff Street, Fremantle.

This is his 21st year with the business and has held the General Managers position since 2004. He is currently Chairman of AFIBCA – the governing body of the Australian bulk bag industry.

Image of Group Information Officer

Ivan Joseph

Group Chief Information Officer

Ivan joined the group in January 2019. Ivan brings with him an extensive background, having worked across a range of industries including Legal, Investment Banking and Retail.

He believes that it is important to drive digital transformation, align digital with business strategy while ensuring an optimum customer and employee experience.

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Kevin Milham

Group Human Resources Manager

Kevin joined the group in September 2018 and brings to Sadleirs a background of almost 20 years offshore oil & gas and mining experience.  Kevin enjoys driving a positive employee relations culture and implementing strategies that develop people and grow organisations.

Image if Chief Financial Officer

Rachel Rees

Chief Financial Officer

B.Bus (Acc), Grad Dip ACG, FCIS, FGIA, FCA

Rachel joined Sadleirs in January 2018 and is a results oriented Senior Executive and Chartered Accountant with extensive leadership, commercial, strategic and risk management, corporate governance and financial management experience. She has a track record of success over more than 25 years across a broad range of industries.  Rachel has been instrumental in crafting organisational transformation, assisting companies to operate effectively in a changing landscape to not only navigate the business through change but capitalise on new opportunities as they arise.

Prior to joining Sadleirs, Rachel was Chief Financial Officer of the ASX listed Empire Oil & Gas. Previously, Rachel was Vice President-Corporate Affairs: Australia for TSX listed Uranium One. At Uranium One Rachel was an integral part of the leadership team that developed Australia’s fourth uranium mine from feasibility study through to a well-respected emerging producer.

Sadleirs Director

Tom Wisdom

Chief Commercial Officer

Tom is a Family member of the Samson Family. He has 18 years experience within Agribusiness and Corporate Finance, most recently as a portfolio Director at CBA. Tom is responsible for projects and strategic initiatives within the Lionel Samson Sadleirs Group.

Tamara Deetman

Executive Assistant

To contact any of the executive team please email

or call on 08 9333 2452